About
I’m Martha. Performer first, strategist by necessity.
For more than a decade I’ve made my living on opera stages across Europe. Along the way I learned that talent isn’t enough; people have to see your work to book it, buy it or believe in it. So I built an audience, then a business, and now I help other artists and experts do the same.
Book a callFrom the stage
A career built in public
I’m an American lyric coloratura soprano from Abingdon, Virginia, trained at the University of Virginia and Indiana University’s Jacobs School of Music. A fellowship took me to Berlin, and I stayed. I’ve since sung more than 450 performances, including eight seasons as an ensemble soloist at German state theatres, with roles from Gilda and Sophie to Norina and Zerbinetta.
Badisches Staatstheater Karlsruhe Glyndebourne Festival Opéra-Comique Paris National Theatre Prague Komische Oper Berlin Oper Leipzig Oldenburgisches Staatstheater Kennedy Center
Online
Then I learned the other stage
Performing taught me to hold an audience. Instagram taught me how to find one. I grew my own account to 20,000 followers, turned that audience into an online business, and now run programs and services that help other people build theirs.
followers grown on my own account
an online business built from that audience
clients from opera stages to creative businesses
What I believe
Four things I’d tell any artist
- Visibility isn’t vanity.
If no one sees your work, they can’t book it, buy it or recommend it.
- Planned can still be authentic.
Batching and scheduling content doesn’t make you fake; it makes you consistent.
- Build for your audience, not the algorithm.
Content with a purpose serves the people you want to reach.
- Your time belongs to your craft.
The work only you can do deserves your best hours. The rest can be handed off.
An artist’s eye. A system behind it.
I understand creative work from the inside: the nerves before posting and the schedule that leaves no room for it. That’s why I built a simple workflow. You send me the idea, I turn it into finished content within five working days, and you get regular strategy notes to keep improving. You stay the artist. I handle the rest.
See how it works